
The 41 megapixel camera on the PureView is the phone equivalent of one of those niche porn actresses who inflates her breasts to the size of washing machines.
Above a certain point it stops being exciting, and just turns plain bizarre.
The PureView is a freak, more akin to a circus attraction. Let’s not pretend otherwise.
The announcement of each version of iOS has been preceded by clamouring for ‘missing’ features. Every tech blog posted its wishlist, and each year opinion coalesced around one or two central features which Apple would have to implement.
- iOS2: Apps
- iOS3: Cut-and-Paste
- iOS4: Multi-tasking
- IOS5: Notifications
They were all features which had effectively been ‘missing’ since iPhone OS 1*. and were principal reasons for jailbreaking.
What’s left to clamour for? iOS clearly has room for improvement, (fast access bluetooth toggle, anyone?) but the big-ticket items are all gone. I agree with Marco Arment’s depiction of iOS5 as a checklist steamroller.
Apple has steamrolled over almost every meaningful advantage that competitors have. And they’re not stopping.
By closing so many gaps, Apple have eroded the impetus to jailbreak. Add in the introduction of officially unlocked handsets in the US – albeit at a hefty price – and Cydia is no longer a prerequisite even for getting free of AT&T.
What will everyone be asking for next year? For the first time, the answer to that question isn’t at all obvious.
*Yes – a better notification system became a necessity when push notifications were introduced, but even iOS 1 was lumbered with poor notifications.
My colleague – Evgeny – has guest-written a great post on the use of A/B testing on InvisibleHand.
Our first hypothesis was that some of our notifications are more annoying than the others and they prompt the users to remove the extension.
The post explains how we tested the “annoyance factor” of certain notifications, and discovered that they’re not nearly as annoying as we thought they were.